Guppy seeks to understand customer intent during conversations by using chatbots powered by machine learning. We help you to craft your conversational scripts and train the chatbots to meet your goals.
Guppy uses this approach to focus on sending the right message, to the right audience at the right time, with the right value. All the while, measuring your customers’ responses and therefore affinity towards certain content.
Guppy allows you to analyze the intrinsic behaviours that govern multiple clusters within your communities in order to broadcast relevant messages to members with similar characteristics, as well as onboard new members.
Guppy offers bi-directional conversational marketing, just-in-time or time-sensitive promotions, longitudinal studies of your communities, automated routines and deep personalisation to increase engagement rates.
The community lifecycle has four stages, namely: Inception, Establishment, Maturity and Mitosis. Each stage requires its own type of engagement strategy, and it is never too late or early to start using Guppy to fit that need.
Guppy can be customised to fit your diverse needs. Businesses, creators, entrepreneurs, associations, social enterprises, schools, care providers and more can use Guppy to supplement their outreach efforts.